Business Strategy Consulting
In an increasingly competitive market, having a clear and well-defined business strategy is crucial for success. I offer personalized strategic consulting to help businesses identify growth opportunities, optimize operations, and enhance profitability.
-
Market Analysis: In-depth market analysis to understand trends, opportunities, and threats.
-
Strategic Planning: Tailored strategic plans to achieve short-term and long-term goals.
-
Competitive Positioning: Development of strategies to position your business competitively in the market.
-
Performance Improvement: Identification of improvement areas and implementation of effective solutions to increase operational efficiency.
Case Study : Anywyse Audio
Background
Anywyse Audio, founded in April 2021, is a company dedicated to providing effective audio learning solutions. Its innovative approach focuses on creating audio content that is easily digestible and memorable, particularly benefiting individuals with learning disabilities such as dyslexia and ADHD. The company aims to combine learning with daily activities, allowing users to learn on the go without being confined to traditional study methods.
Challenge
Anywyse Audio sought to expand its market reach into the United States, specifically targeting organizations that support learners with disabilities. The challenge was to identify the right market entry strategy and establish partnerships with key organizations to facilitate this expansion.
Objective
The primary objective was to enter the US market by partnering with organizations that assist individuals with learning disabilities. This involved understanding the market landscape, identifying potential partners, and creating a robust entry strategy to ensure successful market penetration.
Strategy & Execution
​​
Market Analysis and Identification of Opportunities
​
-
Conducted comprehensive research to understand the size and characteristics of the US market for learning disabilities.
-
Identified that over 7 million people in the US have intellectual disabilities, with significant funds available to support this demographic, such as the $3 billion from the American Rescue Plan.
​
Target Market and Assumptions
​
-
Focused on university students with learning disabilities, estimated to be around 200,000 in the US.
-
Assumed that audio learning could significantly improve their educational outcomes, based on research indicating that students with learning disabilities benefit from alternative learning methods.
Partnerships and Collaborations
​
-
Identified and reached out to key organizations and universities such as the Yale Center for Dyslexia & Creativity, Landmark College, and AIM Institute for Learning & Research.
-
Developed a partnership model where Anywyse Audio would provide tailored audio learning solutions to these organizations, enhancing their existing support frameworks.
Product Adaptation and Development
​
-
Proposed the development of a mobile app to facilitate easier access to Anywyse Audio content, catering to the high smartphone penetration in the US.
-
Ensured the app would allow for continuous listening, downloading, and content consumption without internet access, making it more user-friendly for students with learning disabilities.
Implementation and Monitoring
​
-
Launched pilot programs in collaboration with selected partners to test the efficacy and reception of the audio learning solutions.
-
Collected feedback and performance data to refine and optimize the offering before a full-scale rollout.
Results
-
Successfully shifted Anywyse Audio's focus from B2C to B2B, partnering with multiple educational institutions and organizations in the US.
-
Increased profitability by 30% through the new business model and market entry strategy.
-
Achieved a 15% market penetration in the US within the first year of launch.
-
Enhanced the product's user experience by developing a mobile app, leading to higher engagement and satisfaction among users with learning disabilities.
Conclusion
​The expansion of Anywyse Audio into the US market demonstrates the power of strategic planning, market understanding, and effective partnerships. By addressing the unique needs of learners with disabilities and leveraging innovative audio learning solutions, Anywyse Audio successfully established itself in a new and significant market, driving both social impact and business growth.
Let’s Work Together
Get in touch so we can start working together.